About Blackline Financial

We built this firm
for one type of client.

Not every contractor. Not every small business. Contractors doing $1M–$30M who are serious about understanding their numbers and running a more profitable operation.

Jared Westergard — Founder, Blackline Financial
Jared Westergard
Founder & Managing Partner
  • Deep background in construction accounting
  • $100M+ in contractor revenue managed
  • 100+ businesses served
  • WIP, job costing & retainage specialist
  • Based in Mesa, Arizona

Blackline Financial didn't start as a business plan. It started as a pattern — contractor after contractor walking in with profitable-looking jobs and empty bank accounts, frustrated that their accountant couldn't explain why.

The problem wasn't the contractors. It was that general accounting firms don't understand how construction businesses actually work. They know how to close books. They don't know how to read a WIP schedule, identify over-billing, or explain why a $2M job went sideways in month three.

"The contractors who came to us weren't failing at business — they were failing at visibility. We built Blackline to fix that."

Construction accounting is its own discipline. Percentage-of-completion, WIP schedules, retainage, over and under billing, job costing by phase — these aren't things you can pick up from a standard accounting background. They require fluency in how contractors actually build, bill, and get paid.

We made the decision early to serve contractors exclusively. That decision made us better at everything we do. Every report we build, every conversation we have, every insight we deliver is calibrated for construction — not adapted from something generic.

We're not a hands-off service you file away and forget. We're a working partner. Our clients hear from us when something's off, get their close delivered by the 15th every month, and have access to someone who actually understands their business when they need to talk through a decision.

We use technology — including AI — to deliver more insight at a lower cost than a traditional CFO model. But every report that leaves our office has been reviewed by a human who understands construction. Speed and accuracy aren't a tradeoff here. They're both required.

What We Believe

How we think
about this work.

These aren't slogans. They're the operating principles that shape how we build client relationships, deliver work, and make decisions.

🎯
Clarity over comfort
We tell contractors what their numbers actually say — not what they want to hear. A good CFO partner gives you honest information, even when it's hard. Especially then.
🏗️
Construction fluency
We don't adapt general accounting to construction. We built our entire practice around it. WIP, job costing, retainage, and draw schedules are native to us — not a specialty service.
Technology with judgment
We use AI to deliver more insight faster and at lower cost. But every deliverable is reviewed by someone who understands what the numbers mean in a construction context.
📅
Reliability is non-negotiable
Your close is delivered by the 15th. Every month. Not most months, not when things slow down. Consistency is a form of respect for the business owner who depends on it.
🤝
Partnership, not service
We're not a vendor you pay and forget. We're a working partner who knows your business, flags problems early, and shows up when decisions need to get made.
🎯
Narrow focus, deep expertise
We serve contractors. That's it. Staying narrow makes us better at what we do than any generalist firm that also happens to serve a few construction clients.
Why Blackline

Not your typical
accounting firm.

Specialization
Generalist firm that serves anyone
VS
Construction-only practice with deep trade fluency
Reporting
Standard P&L once a quarter
VS
Monthly close with WIP, job costing, and CFO Insight Report
Technology
Manual processes, slow turnaround
VS
AI-powered reporting reviewed by construction-fluent humans
Visibility
Numbers delivered, no explanation
VS
Blackline Command portal with insight and recommendations
Advisory
Available if you call, no proactive contact
VS
Monthly CFO call, proactive flags, strategic decision support
Reliability
Close delivered "when it's ready"
VS
Close delivered by the 15th — guaranteed, every month
The Team

Small by design.
Deep by necessity.

We're not trying to be the biggest firm. We're trying to be the best one for contractors in our range. That means a tight team, high standards, and every client getting real attention.

Jared Westergard
Jared Westergard
Founder & Managing Partner
Leads sales, strategy, and advisory for Finish-tier clients. Deep background in construction accounting and contractor financial services across $100M+ in managed revenue.
Holly Ashby
Holly Ashby
Director of Client Experience & Operations
Owns client onboarding, day-to-day operations, and the delivery experience. Your primary point of contact for questions, requests, and anything that needs a fast answer.
👤
Our Bookkeeping Team
Close & Reconciliation Specialists
Experienced bookkeepers trained specifically on QuickBooks Online and construction accounting. They own the monthly close process and work under direct quality review every cycle.

Ready to work with a firm that actually gets it?

Tell us about your business and we'll put together a custom quote within one business day. Contractors only — that's not a limitation, it's a promise.